Benefits Of Using Buffer

Lexiphilipp
3 min readJan 20, 2021

This month I decided to build a project showing my marketing expertise and my ability to self learn. Below is an informational blog post on the benefits of using a tech tool called Buffer. You can access more information about my project here.

Buffer launched in 2014 and it is a tool anybody can use to manage social media accounts. This tool helps you stay organized and helps gain followers. This tool can control when your posts are posted which helps with viewer insights. You can use this tool on Facebook, Instagram, LinkedIn & Google+.

I personally love this tool because it’s easy to understand and has helped my social media tremendously! I went from having 63 followers on my Instagram to 70 in just a week. When used properly, this tool helps with the day-to-day social media operations which delivers a positive impact on this vital business investment.

Like other social media management tools, Buffer allows you to schedule posts, view analytics, and centralize multiple platforms. But it gets better! Buffer can also do everything at once! Instead of logging into multiple social media accounts to post the same content. You can compose the one post and share it to all your social media accounts at the same time OR schedule times to post it!

Social media management

Social media management isn’t always easy. It can be time-consuming and resource-intensive. But using a tool like Buffer can make this process much easier. This tech tool offers users ease to spread content and gain viewers. A huge plus to using Buffer is they have a free trial! You can use this platform to manage three social media accounts for free before switching to their pro account which enables you to manage up to 12 accounts for only $15!

Whether you’re starting out small or managing a large business this tool will help you significantly!

I love social media. In this day and age, it’s the easiest way to access information. It is a great way to get a company’s name out there and bring in customers! Building ads and scheduling posting times through Buffer will only help grow a company. Cross-posting is the fastest way to get a company or product out to the public when using Buffer this is only a click away!

Continuing to use this platform

I found out about this tech tool a couple weeks ago, I immediately was intrigued by the simplicity of it. I decided to create an account and connect my social media accounts. I then built a Loom video on how to use the platform. You can access it below!

https://www.loom.com/share/1c0644252e3f4775a8cf4eaf1d326586

Now I am using it regularly to manage my posts. In just a week I gained 7 followers. This encouraged me even more to use this platform! At the end of the month, I’m going to record the process and I’m hoping to have gained at least 10 more followers.

I want to encourage you to try out this platform and see for yourself how easy it is to use!

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Lexiphilipp

Hi my names Lexi! College wasn't really my thing but I'm a young entrepreneur working hard to find my true passion.